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[Barbados, REDjet] Bitter lesson!

News about this airline - please include a link to the source as well as the article text itself.
Wiki: http://en.wikipedia.org/wiki/Airone_Caribbean
Web Site: http://www.flyredjet.com/
Started out in 2010 as Project named Air One
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bimjim
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[Barbados, REDjet] Bitter lesson!

Unread post by bimjim » Sat Jun 23, 2012

http://www.nationnews.com/articles/view/bitter-lesson/

[Barbados, REDjet] Bitter lesson!
SANKA PRICE
SAT, JUNE 23, 2012

REDjet was doomed to fail, admits one of its principal investors and former director Ralph “Bizzy” Williams.

The businessman was responding to this assertion from aviation consultant and former Seawell Airport manager Pat Callender.

However, unlike Callender who said that the now insolvent airline inevitably failed because its low-fare strategy was wrong for this region, and the planes used were inappropriate, Williams attributed REDjet’s demise to a lack of fair play in regional aviation.

“REDjet was competing against airlines that are owned by the regulators that controlled REDjet, so it was doomed from the start no matter how good its business model was,” said Williams.

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bimjim
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Re: [Barbados, REDjet] Bitter lesson!

Unread post by bimjim » Sat Jun 23, 2012

I'm with Bizzy on this one. You can plan your way around the known costs of equipment and operating (documented from past operations), but you cannot plan your way around incompetence, endless delays, deliberate sabotage, broken promises and back-stabbing at the highest levels.

And I will say this again: In my opinion, REDjet had two faults...
  • 1. they took the word of a functionary (who had no idea what he was talking about - or was deliberately misleading them) without verifying his advice with other people in aviation who would know, and...
    2. they continued to mislead the travelling public - their potential customers - with the initial $9.99 fare advertisement, in an unsophisticated market region where that fare offer was taken at face value.

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