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JetBlue eyes opportunities in Jamaica

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JetBlue eyes opportunities in Jamaica

Unread post by bimjim » Thu Jun 29, 2017

http://www.jamaicaobserver.com/business ... ica_103059

JetBlue eyes opportunities in Jamaica
JOSIMAR SCOTT Observer writer
Wednesday, June 28, 2017

With the summer tourist season now upon us, New York-based air carrier JetBlue has plans to add a second weekly flight from Fort Lauderdale, Florida, to the resort city of Montego Bay, as well as to increase seating capacity for the Fort Lauderdale to Kingston route.

“As JetBlue continues to grow, we look forward to continuing to offer more opportunities for our customers to travel to and from Jamaica,” the airline told the Jamaica Observer by e-mail. “We continually evaluate new route opportunities to better serve our customers and where they want to fly.”

The company explained that capacity decisions are influenced by customer demand, route performance, aircraft availability, as well as many other factors. One of the many other factors referred to being its focus cities: New York, Boston, Fort Lauderdale, Orlando, Los Angeles, and San Juan in Puerto Rico.

In fact, just last December JetBlue converted the Boston to Montego Bay route from a seasonal (winter) fixture to a permanent one, contributing to a 40 per cent increase in global flights from that focus city in 2016.

“Boston-Montego Bay is an important route for our customers based in Boston, as well as those in Jamaica. Since we launched the route seasonally in 2010, it has continued to perform strongly for us and this strength has given the route the right to grow to year-round service,” the company explained, adding: “...but there is the potential for additional frequencies (of flights) during high-demand periods, particularly the December holidays.”

In 2016, JetBlue carried 7,600 passengers on its non-stop route between Boston and Montego Bay, with another 6,800 coming into the island from focus cities New York, Fort Lauderdale and Orlando. Still, the airline is hopeful that by adding more routes and seats, demand will continue to increase.

“However, it is not sitting on its laurels waiting for customers to knock on its doors. Not only does JetBlue partner with other carriers worldwide through interline and codeshare agreements to connect its passengers, but it “plan[s] to continue to build on the strong relationship with the Jamaican community, including with the airport[s] and the Jamaica Tourist Board.”

“We work collaboratively with our partners at the Jamaica Tourist Board to promote the island to potential customers across our network. Our 'Change at Jamaica' campaign last winter was a prime example of the successful collaboration we've done with the JTB in the past to allow potential customers to learn [about] the wonderful destination Jamaica is,” JetBlue told Business Observer.

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