United and Continental unveil new logo

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United and Continental unveil new logo

Unread post by bimjim » Thu Aug 12, 2010


United and Continental unveil new logo
By: Jerry Limone
August 11, 2010

United and Continental on Wednesday unveiled the combined airline’s new logo and aircraft livery, should the U.S. government approve their merger.

The logo displays the combined airline’s name, United, in capital letters in a sans-serif font, joined with the global mark that has represented Continental's brand since 1991.

"The new visual identity builds upon the significant value of each airline’s current brand, while advancing the combined airline’s future brand image," said the carriers.

United and Continental expect their merger to be completed in the fourth quarter of this year.

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