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United/Continental unveil merged branding

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United/Continental unveil merged branding

Unread post by bimjim » Thu Aug 12, 2010

http://atwonline.com/airline-finance-da ... =nl_atw_dn

United/Continental unveil merged branding
By ATW Staff
August 12, 2010

United Airlines and Continental Airlines yesterday unveiled their post-merger livery, which features the "United" name in block capital letters on the fuselage but utilizes CO's logo and colors including its blue-gold-white globe image on the tail.

"Both airlines have earned strong brand recognition in one of the world’s most visible and highly competitive businesses," the companies said in a statement. "The new visual identity builds upon the significant value of each airline’s current brand, while advancing the combined airline’s future brand image."

UA and CO expect to complete the merger transaction by year's end (ATW Daily News, May 3). CO Chairman, President and CEO Jeff Smisek will be CEO of the combined airline.

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