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Air Canada rouge launches operations

Posted: Mon Jul 01, 2013
by bimjim
http://atwonline.com/finance-amp-data/a ... operations

Air Canada rouge launches operations
Aaron Karp
Jul. 1, 2013

Air Canada rouge, the Montreal-based carrier’s new low-cost international subsidiary airline, launched operations Monday with an Airbus A319 flight from Toronto to Kingston, Jamaica.

Rouge’s startup fleet is comprised of two A319s and two Boeing 767-300ERs sourced from Air Canada’s mainline fleet but reconfigured to carry up to 30% more passengers. Air Canada has said the rouge fleet could grow to 50 aircraft in four years.

President and CEO Calin Rovinescu has cited rouge as a key pillar of Air Canada’s strategy of building a robust international network—with Toronto Pearson Airport serving as a gateway hub—that he believes can help turn Air Canada’s financial position around.

Rouge will fly 28 flights in its first week of operation, Air Canada said.